G-Unit Book Imprint Kicks Off With 50 Cent Book Signing At Borders. Wait, What?

From the New York Magazine website nymag.com:

50 Cent
Borders Books, Music and Movies at Time Warner Center
10 Columbus Cir., 2nd fl, New York, NY 10019
near 58th St.
212-823-9775

Profile
Taking a page from the Diddy Book of Entrepreneurialism, Queens native 50 Cent has penned a series of gritty hip-hop novellas to go along with his forays into rap, movies, clothing design, video games, and, of course, vitamin water. The controversial rapper marks the launch of his G Unit line of books by signing copies of the first three editions—Death Before Dishonor, Baby Brother, and The Ski Mask Way. — Joe DeLessio

Is he serious?

Yeah, he's serious. The following quote and above picture are from Crunk + Disorderly.

"Last year, my memoirs, From Pieces to Weight, marked the beginning. Now, I'm rounding up some of the top writers, same way I rounded up some of the top rappers in the game, to form G-Unit and take this series to the top of the literary world. The stories in the G-Unit series are the kinds of dramas me and my crew have been dealing with our whole lives: death, deceit, double-crosses, ultimate loyalty, and total betrayal. It's about our life on the streets and no one knows it better than us. Not to mention, when it comes to delivering authentic gritty urban stories of the high and low life, our audience expects the best."

From the amazon.com product page for The Ski Mask Way:

Book Description

HARD LIFE. HARD LUCK. HARD DRUGS.

HARD DEALS. HARD TIME.

Back in New York City, Seven was the seventh child. But here in Charlotte he's number one on every ladies' list. Even behind bars, he managed to sex a female corrections officer, who lost her job and found herself pregnant. Now Seven is out of the pen and back on the streets. A small-time dealer with big-time dreams, he's ready to take care of business -- for his baby, his baby's mother, his slammin' girlfriend, and his empty wallet. But first, he's got to play the game with the biggest pushers in town. He'll be a soldier for The Man. Then he'll rob the suckers blind before they figure out what's going down. Sure, it could get him killed. But Seven knows there are things in life worth living for -- and things worth dying for. And sometimes you can't tell the difference.

...

The Ski Mask Way