1993: The campaign strives mightily to create a hip, edgy personality for Fingos via a fast-talking, wise-cracking, shape-shifting "spokes-box."

"We're breaking the traditional bounds of advertising cereal," Mr. Davis said, "because we're trying to break the bounds of how people use cereal."

In 1993, General Mills Tries to Position Cereal Beyond the Breakfast Table.

God bless marketing.